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What We Do

 We’re in business to help organizations work through the strategic and operational choices needed to meet their goals.

 Our primary business is helping not-for-profit businesses develop strategies to increase their effectiveness.  Most of our clients have been public television and radio stations and related organizations.

 Strategic planning is about competition in changing environments.  We help clients to survey their external environment, assess their internal capacities, and make the choices to determine their future course.   After the process, priorities should be firmly in place, with all resources directed toward strategically chosen goals.

 We believe public television and public radio will stand or fall on the quality of their local services and on the way they respond to the opportunities around them.   Successful stations will determine which issues matter most to their audiences, will develop strong community partnerships to meet those particular needs, will use the internet as a full partner to broadcasting, will provide local content on a range of platforms, and will leverage their technological assets to help fund their community services. 

 We work to improve effectiveness rather than efficiency.  Most not-for-profit organizations are already very lean.  Focusing on effectiveness, on how to get the greatest return on investment of available resources, can make a real difference.  Operational problems must be resolved before strategic choices can be implemented.    But the goal of the process is the development and implementation of strategies.

We don’t limit our practice to public broadcasting, to strategic planning, or to the not-for-profit sector, but the majority of our work has been in those areas.  If you have questions about what we have done for others or what we might do for your organization, please contact us.

 

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